A Thorough Website Technical Audit is Critical for SEO Success
When it comes to SEO, a technical website audit is the foundation upon which a successful online presence is built. By carefully examining your site's technical aspects, you can uncover and fix issues that might hinder your search engine rankings and your visitor's...
9 Steps to Keep Visitors Engaged on Your Site and Boost Your Rankings
While time spent on a website is not a direct ranking factor for search engines like Google, it is an indirect factor that can influence a site's SEO performance. When users spend more time on a website, it suggests that they are finding the content valuable and...
Five SEO Mistakes Almost Everyone Makes Early On
There are several common SEO (Search Engine Optimization) mistakes that people often make when trying to improve their website's search engine rankings. These mistakes can negatively impact your site's visibility and traffic. Here are five SEO mistakes to avoid:...
Time to First Byte: What It Is, How to Optimize Your Website for It
Time to First Byte (TTFB) is a web performance metric that measures the time it takes for a web server to respond to a client's request with the first byte of data. In other words, it measures the delay between the moment a user's browser sends an HTTP request to a...
What is SEO? A Simple Guide for Beginners
SEO, which stands for Search Engine Optimization, is a crucial digital marketing practice aimed at improving a website's visibility in search engine results pages (SERPs). It involves various strategies and techniques to optimize your website so that it ranks higher...
Five Do-It-Yourself SEO Tweaks You Can Do Today
Written by search engine optimization consultant Blake J. Discher. 1. Keep Your Content Fresh The search engines love, love, love fresh content. Change your site’s content as frequently as possible. This doesn’t mean have a blog as your home page. Doing so will bounce...
The Latest: Meta Description Tag of No SEO Value, Remains Important for Conversions
One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google analyzes more than 200 factors (or “signals” as they’re called in the...
Five Common SEO Mistakes You Might Be Making in 2023
1. Using Duplicate Content There’s no question, human-readable text on a web page is one of the best ways to let search engines know what your site is all about. Understandably, most creative-types want very little text on their home pages; they want only images of...
SEO Case Study: New York Corporate Photographer’s Website Climbs to Number One
Talk about a challenge! New York corporate photographer Robert Essel contacted me about optimizing his website, www.robertessel.com. We’ve optimized many, many websites, but this task would be a challenge for one reason: Robert is a photographer in what many consider...
Keyword Density, Prominence, and Proximity Explained
Written by search engine optimization company go-seo.com founder Blake J. Discher When writing body copy for your website's home page, it's important to keep three things in mind. By now most anyone who is working on optimizing their website for Google and the other...