One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google...
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Five Common SEO Mistakes You Might Be Making in 2023
1. Using Duplicate Content There’s no question, human-readable text on a web page is one of the best ways to let search engines know what your site is all about. Understandably, most creative-types...
SEO Case Study: New York Corporate Photographer’s Website Climbs to Number One
Talk about a challenge! New York corporate photographer Robert Essel contacted me about optimizing his website, www.robertessel.com. We’ve optimized many, many websites, but this task would be a...
Keyword Density, Prominence, and Proximity Explained
Written by search engine optimization company go-seo.com founder Blake J. Discher When writing body copy for your website's home page, it's important to keep three things in mind. By now most anyone...
12 Essential Homepage Elements for SEO and Usability in 2023
It's obvious, the most important page on your website is the home page. Important because it's usually the first page your visitors land on so it must make a good impression; after all, the "Back"...
Solution: Huge images usually main culprit in slowing page load times
You probably already know that Google's raking algorithms now reward web pages that load quickly. This is even more important for your site when it is viewed on a mobile device. Studies have...