Google Moving Toward ‘Mobile-First’ Index During 2017

The majority of searches today are done using mobile devices. But Google (and the other search engines) are using your site’s desktop version to determine where it will rank. Sometimes this presents problems for the user, especially when the mobile page has less content or presents your site’s content in a format that is less user-friendly than the site’s desktop version.

To address this problem, Google announced Friday that they’ve begun experiments to make their index “mobile-first”. This means their algorithms eventually will primarily use the mobile version of a site’s content to rank pages from that site. This is an important shift in how Google will index pages.

Here’s the good news:
If you have a responsive site, you shouldn’t have to change anything.

But here’s the bad news:
If your site is non-responsive or appears vastly different across mobile and desktop, you should consider making some changes to your site.

Take a minute to test your site’s mobile friendliness. This blog post explains what to expect and provides a link (at the end) to Google’s mobile testing tool.

If you need help with your website regarding this important change in SEO, feel free to send us an email.

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