Google examines more than 210 criteria (we call these signals) on your web page to determine where your site will rank. Whenever Google updates its algorithms (about every three months), these signals shift and change. We stay current, know how these changes impact your rankings, and adjust your site so that it ranks higher using the following methodologies:
Search engine optimization (SEO) refers to the family of techniques designed to improve the ranking of a website with search engines. SEO work is often grouped with search engine marketing. The search engine optimization industry can be broken down into two camps or methods: “white hat SEO” (techniques approved by search engines such as growing content and improving site quality) and “black hat SEO” (tricks such as directory spamming and cloaking). White hatters (like ourselves) believe in using only publicly approved techniques to ensure that their clients are never blacklisted by search engines; while black hatters believe that SEO is an attempt to manipulate rankings, and that the particular techniques one uses to rank well are irrelevant. We never use clandestine, “black-hat” techniques that may yield quick results but in the end will likely impact your rankings negatively.
Our first step in an optimization project is to conduct an extensive audit of our client’s website. Our SEO consulting company will uncover any existing obstacles that may hinder the site’s visibility in organic search results. Next, we determine which of your keyword phrases will best convert into inquiries.
Based on our audit, we begin our tailored solution for your site. Our optimization process is performed in strict compliance with search engine guidelines so as not to risk severe penalties that negatively effect your site’s rankings.
Google’s continued updates make link building a delicate task for SEO companies. Do it wrong, and your site could suffer. We continually change our link building strategies to keep consistent with what’s acceptable: relevant, meaningful, and content-rich incoming links.
We’re a member of your team. Search engines change their ranking algorithms over 100 times per year. Once we’ve completed the optimization of your site, we can continue to monitor your ranking over time and make adjustments as needed.
