SEARCH ENGINE OPTIMIZATION

Google examines more than 210 criteria (we call these signals) on your web page to determine where your site will rank.   Whenever Google updates its algorithms (about every three months), these signals shift and change.  We stay current, know how these changes impact your rankings, and adjust your site so that it ranks higher using the following methodologies:

• On-page optimization
• Coordinated off-page optimization
• Intelligent link building
• Search engine approved (white-hat) process

Search engine optimization (SEO) refers to the family of techniques designed to improve the ranking of a website with search engines. SEO work is often grouped with search engine marketing. The search engine optimization industry can be broken down into two camps or methods: “white hat SEO” (techniques approved by search engines such as growing content and improving site quality) and “black hat SEO” (tricks such as directory spamming and cloaking). White hatters (like ourselves) believe in using only publicly approved techniques to ensure that their clients are never blacklisted by search engines; while black hatters believe that SEO is an attempt to manipulate rankings, and that the particular techniques one uses to rank well are irrelevant. We never use clandestine, “black-hat” techniques that may yield quick results but in the end will likely impact your rankings negatively.