Adding images to your site? These two steps will help your SEO!

The search engines heavily favor web pages that load fast when determining where a site will rank.  These two steps, one to reduce the size of your image file and the other to geotag your photo will help you to rank higher.  They’re super simple, and best of all, free!

How to Easily Reduce Your Photo’s Filesize

Head over to, click TRY IT!, and drag your image file to the upload area.  The website will compress the file and ask you where you want it downloaded — your hard drive or your Dropbox… pretty sick!  What’s great about is that it’s a free tool for reducing drastically the size of your images and photos while maintaining a high quality with almost no difference before and after compression.  This contributes mightily to a smaller overall size of your page in kilobytes which results in faster loading, which results in better rankings!

Help your Local SEO by geotagging that photo you just compressed

Next, head over to to easily and automatically add a geotag to your image’s metadata. This information, hidden in the image file, lets the search engines know where the image was created. It’s super easy, after clicking Start Now, follow these steps:

  1. 1. Drag the file into the  blue space.
  2. 2. Search for your business, if it comes up, move on to step 4.
  3. 3. If it doesn’t sow up, just drag the “You Are Here” marker in the map to your city, then
  4. 4. Click Write EXIF Tags.

And that’s it, the location data you specified is written into the file which will help your local SEO.

These two steps, simple and easy, should be done for every image you add to your website.

Have any simple tips to share, a question about SEO, or a suggestion for a blog post? Just drop me a note using the contact page and I’ll get back with you. Good luck!

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