SEARCH ENGINES REWARD QUALITY CONTENT
89 percent of consumers use search engines for purchase decisions
According to a recent report from Fleishman-Hillard, businesses looking to improve their web presence and build website leads can do so with a well-developed
search engine optimization
strategy. The company found that 89 percent of consumers turn to Google, Bing or another search engine to find information on products, services or businesses prior to making purchases.
Let us help improve your internet presence. Here are the steps we’ll take…
Keyword Research
Keyword research is critically important to optimizing a website. It involves identifying the specific words and phrases users enter into search engines. By understanding these queries, we can tailor your website’s content to match user intent, increasing visibility in search results. It’s a strategic process, beginning with brainstorming relevant keywords with you and then using our tools to refine choices based on search volume and competition.
Keyword research is an ongoing process. We regularly monitor keyword performance, adapt to changes in user behavior, and adjust your strategy accordingly.
Step 1:
Keyword Research
Keyword research is critically important to optimizing a website. It involves identifying the specific words and phrases users enter into search engines. By understanding these queries, we can tailor your website’s content to match user intent, increasing visibility in search results. It’s a strategic process, beginning with brainstorming relevant keywords with you and then using our tools to refine choices based on search volume and competition.
Keyword research is an ongoing process. We regularly monitor keyword performance, adapt to changes in user behavior, and adjust your strategy accordingly.
Content Audit
A content audit is an important step in SEO and involves a comprehensive evaluation of a website’s existing content to identify strengths, weaknesses, and areas for improvement.
The audit typically begins by assessing the relevance and quality of existing content. Keywords, meta tags, and on-page SEO elements are scrutinized to ensure they align with current search engine algorithms and user intent. Duplicate or low-quality content is flagged for removal or revision, while high-performing pieces are retained and optimized further.
It is an ongoing process, essential for staying competitive in the dynamic digital landscape.
Step 2:
Content Audit
A content audit is an important step in SEO and involves a comprehensive evaluation of a website’s existing content to identify strengths, weaknesses, and areas for improvement.
The audit typically begins by assessing the relevance and quality of existing content. Keywords, meta tags, and on-page SEO elements are scrutinized to ensure they align with current search engine algorithms and user intent. Duplicate or low-quality content is flagged for removal or revision, while high-performing pieces are retained and optimized further.
It is an ongoing process, essential for staying competitive in the dynamic digital landscape.
Technical Audit
An SEO technical audit is a meticulous examination of a website’s underlying technical infrastructure to ensure optimal search engine performance and user experience. This process is indispensable for identifying issues that may hinder a site’s ranking on search engines.
The audit examines website speed, mobile-friendliness, and overall site architecture. It delves into the optimization of HTML elements like images, title tags, meta descriptions, and header tags. It also investigates issues such as broken links, duplicate content, and indexing errors.
As search engines continually evolve their ranking algorithms, making ongoing technical optimization a necessity.
Step 3:
Technical Audit
An SEO technical audit is a meticulous examination of a website’s underlying technical infrastructure to ensure optimal search engine performance and user experience. This process is indispensable for identifying issues that may hinder a site’s ranking on search engines.
The audit examines website speed, mobile-friendliness, and overall site architecture. It delves into the optimization of HTML elements like images, title tags, meta descriptions, and header tags. It also investigates issues such as broken links, duplicate content, and indexing errors.
As search engines continually evolve their ranking algorithms, making ongoing technical optimization a necessity.
Page + Content Optimization...
and Let's E-E-A-T!
SEO page and content optimizations are fundamental techniques for improving a website’s visibility on search engines and enhancing the user experience. This involves involve fine-tuning individual web pages and the content they contain to align with search engine ranking factors and user expectations.
And what’s E-E-A-T Optimization? We’ll analyze your site’s experience, expertise, authoritativeness, and trustworthiness and provide suggestions to improve those ultra-important signals to boost your rankings.
Additionally, optimizing images and multimedia elements for faster loading times and mobile responsiveness is essential for a seamless user experience.
Step 4:
Page + Content Optimization...
and Let's E-E-A-T!
SEO page and content optimizations are fundamental techniques for improving a website’s visibility on search engines and enhancing the user experience. This involves involve fine-tuning individual web pages and the content they contain to align with search engine ranking factors and user expectations.
And what’s E-E-A-T Optimization? We’ll analyze your site’s experience, expertise, authoritativeness, and trustworthiness and provide suggestions to improve those ultra-important signals to boost your rankings.
Additionally, optimizing images and multimedia elements for faster loading times and mobile responsiveness is essential for a seamless user experience.
Timely Reporting
Timely reports provide data-backed insights into what’s working and what needs adjustment in your SEO campaign. This enables agile decision-making to optimize ongoing efforts.
They also help identify new keyword opportunities, content gaps, or emerging trends that can be leveraged for improved rankings and traffic.
Finally, monitoring competitors’ performance and SEO strategies through reporting can reveal opportunities for staying competitive in your industry.
SEO reporting is vital to provide us insight in order to adapt and refine our strategies to ensure continued success.
Step 5:
Timely Reporting
Timely reports provide data-backed insights into what’s working and what needs adjustment in your SEO campaign. This enables agile decision-making to optimize ongoing efforts.
They also help identify new keyword opportunities, content gaps, or emerging trends that can be leveraged for improved rankings and traffic.
Finally, monitoring competitors’ performance and SEO strategies through reporting can reveal opportunities for staying competitive in your industry.
SEO reporting is vital to provide us insight in order to adapt and refine our strategies to ensure continued success.
Get a free 1-on-1 SEO Consultation via Zoom
Most Popular FAQ`s
Here are a few of the more common questions we’re asked by new clients and by seminar attendees.
What is SEO, and why is it essential for my website?
SEO, or Search Engine Optimization, is the process of optimizing a website to improve its visibility on search engines. It’s essential because it helps increase organic (non-paid) traffic, leading to higher website visibility, more potential customers, and improved online credibility.
What is the difference between on-page and off-page SEO?
On-page SEO involves optimizing elements within your website (content, HTML, meta tags, images etc.), while off-page SEO focuses on external factors like backlinks and social signals. Both are crucial for ranking well in search engines.
How do search engines work?
Search engines use algorithms to crawl and index web pages. When a user searches, the engine ranks relevant pages based on various factors, including content quality, keywords, and backlinks.
What is the importance of mobile optimization in SEO?
Mobile optimization is vital because search engines prioritizes mobile-friendly sites. Ensure responsive design, fast load times, and user-friendly mobile layouts for better rankings.
How does site speed affect SEO?
Site speed influences user experience and therefore, search rankings. We improve it by optimizing images, enabling browser caching, using content delivery networks (CDNs), and reducing unnecessary scripts. This is a priority in the optimization of your site.
What is the impact of social media on SEO?
While social signals (likes, shares) don’t directly affect SEO, having a social media presence can indirectly boost SEO by driving traffic, increasing brand visibility, and encouraging backlinks to your website.
What is the role of content updates in SEO?
Regularly updating and refreshing content such as blogs, keeps your site relevant and engaging for users. Search engines often rewards fresh content with higher rankings, especially for trending topics.
What is backlinking, and why are backlinks important for SEO?
Backlinking is the practice of obtaining links from other relevant websites to your own. Backlinks are crucial because they signal trust and authority to search engines. High-quality, relevant backlinks can significantly improve your search engine rankings. We’ll offer advice on creating high-quality content that attracts backlinks from other websites.
Our SEO helped these clients get noticed!
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5 Easy Steps You Can Take Right Now to Improve Your Ranking
Copy Analysis: Find out if you have enough words, if you’re using keywords properly, and four other metrics that tell you exactly how to correct your copy.
Image Analysis: Find out what image names and alt tags need to be corrected and how to properly name your images and how to properly rank your images.
Site Speed Analysis: Discover your page’s loading speed and size and exactly the steps you can take to make improvements.
get your free guide
5 Easy Steps You Can Take Right Now to Improve Your Ranking
Copy Analysis: Find out if you have enough words, if you’re using keywords properly, and four other metrics that tell you exactly how to correct your copy.
Image Analysis: Find out what image names and alt tags need to be corrected and how to properly name your images and how to properly rank your images.
Site Speed Analysis: Discover your page’s loading speed and size and exactly the steps you can take to make improvements.