Search Engine Optimization

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SEARCH ENGINES REWARD QUALITY CONTENT

89 percent of consumers use search engines for purchase decisions

According to a recent report from Fleishman-Hillard, businesses looking to improve their web presence and build website leads can do so with a well-developed

search engine optimization

strategy. The company found that 89 percent of consumers turn to Google, Bing or another search engine to find information on products, services or businesses prior to making purchases. Our knowledgeable SEO experts know:

  • How to improve SEO ranking

  • How to get more website traffic

  • How to increase website leads

  • How to optimize website for Google

  • Best SEO practices for 2024

Here Are the Steps We'll Take

Let our SEO consultants improve your internet presence

KEYWORD
RESEARCH

CONTENT
AUDIT

TECHNICAL
AUDIT

PAGE + CONTENT
OPTIMIZATIONS

TIMELY
REPORTING

Keyword Research

Keyword research is critically important to optimizing a website. It involves identifying the specific words and phrases users enter into search engines. By understanding these queries, we can tailor your website’s content to match user intent, increasing visibility in search results. It’s a strategic process, beginning with brainstorming relevant keywords with you and then using our tools to refine choices based on search volume and competition.

Keyword research is an ongoing process. We regularly monitor keyword performance, adapt to changes in user behavior, and adjust your strategy accordingly.

Step 1:
Keyword Research

Keyword research is critically important to optimizing a website. It involves identifying the specific words and phrases users enter into search engines. By understanding these queries, we can tailor your website’s content to match user intent, increasing visibility in search results. It’s a strategic process, beginning with brainstorming relevant keywords with you and then using our tools to refine choices based on search volume and competition.

Keyword research is an ongoing process. We regularly monitor keyword performance, adapt to changes in user behavior, and adjust your strategy accordingly.

Content Audit

A content audit is an important step in SEO and involves a comprehensive evaluation of a website’s existing content to identify strengths, weaknesses, and areas for improvement.

The audit typically begins by assessing the relevance and quality of existing content. Keywords, meta tags, and on-page SEO elements are scrutinized to ensure they align with current search engine algorithms and user intent. Duplicate or low-quality content is flagged for removal or revision, while high-performing pieces are retained and optimized further.

It is an ongoing process, essential for staying competitive in the dynamic digital landscape.

Step 2:
Content Audit

A content audit is an important step in SEO and involves a comprehensive evaluation of a website’s existing content to identify strengths, weaknesses, and areas for improvement.

The audit typically begins by assessing the relevance and quality of existing content. Keywords, meta tags, and on-page SEO elements are scrutinized to ensure they align with current search engine algorithms and user intent. Duplicate or low-quality content is flagged for removal or revision, while high-performing pieces are retained and optimized further.

It is an ongoing process, essential for staying competitive in the dynamic digital landscape.

Technical Audit

An SEO technical audit is a meticulous examination of a website’s underlying technical infrastructure to ensure optimal search engine performance and user experience. This process is indispensable for identifying issues that may hinder a site’s ranking on search engines.

The audit examines website speed, mobile-friendliness, and overall site architecture. It delves into the optimization of HTML elements like images, title tags, meta descriptions, and header tags.  It also investigates issues such as broken links, duplicate content, and indexing errors.

As search engines continually evolve their ranking algorithms, making ongoing technical optimization a necessity.

Step 3:
Technical Audit

An SEO technical audit is a meticulous examination of a website’s underlying technical infrastructure to ensure optimal search engine performance and user experience. This process is indispensable for identifying issues that may hinder a site’s ranking on search engines.

The audit examines website speed, mobile-friendliness, and overall site architecture. It delves into the optimization of HTML elements like images, title tags, meta descriptions, and header tags.  It also investigates issues such as broken links, duplicate content, and indexing errors.

As search engines continually evolve their ranking algorithms, making ongoing technical optimization a necessity.

Page + Content Optimization...
and Let's E-E-A-T!

SEO page and content optimizations are fundamental techniques for improving a website’s visibility on search engines and enhancing the user experience. This involves involve fine-tuning individual web pages and the content they contain to align with search engine ranking factors and user expectations.

And what’s E-E-A-T Optimization? We’ll analyze your site’s experience, expertise, authoritativeness, and trustworthiness and provide suggestions to improve those ultra-important signals to boost your rankings.

Additionally, optimizing images and multimedia elements for faster loading times and mobile responsiveness is essential for a seamless user experience.

Step 4:
Page + Content Optimization...
and Let's E-E-A-T!

SEO page and content optimizations are fundamental techniques for improving a website’s visibility on search engines and enhancing the user experience. This involves involve fine-tuning individual web pages and the content they contain to align with search engine ranking factors and user expectations.

And what’s E-E-A-T Optimization? We’ll analyze your site’s experience, expertise, authoritativeness, and trustworthiness and provide suggestions to improve those ultra-important signals to boost your rankings.

Additionally, optimizing images and multimedia elements for faster loading times and mobile responsiveness is essential for a seamless user experience.

Timely Reporting

Timely reports provide data-backed insights into what’s working and what needs adjustment in your SEO campaign. This enables agile decision-making to optimize ongoing efforts.

They also help identify new keyword opportunities, content gaps, or emerging trends that can be leveraged for improved rankings and traffic.

Finally, monitoring competitors’ performance and SEO strategies through reporting can reveal opportunities for staying competitive in your industry.

SEO reporting is vital to provide us insight in order to adapt and refine our strategies to ensure continued success.

Step 5:
Timely Reporting

Timely reports provide data-backed insights into what’s working and what needs adjustment in your SEO campaign. This enables agile decision-making to optimize ongoing efforts.

They also help identify new keyword opportunities, content gaps, or emerging trends that can be leveraged for improved rankings and traffic.

Finally, monitoring competitors’ performance and SEO strategies through reporting can reveal opportunities for staying competitive in your industry.

SEO reporting is vital to provide us insight in order to adapt and refine our strategies to ensure continued success.

Our Free Consultation, Let's Discuss Your Project via Zoom!

since you’re curious

Frequently Asked Questions About Our SEO Consultant Service

What is SEO, and why is it essential for my website?

SEO, or Search Engine Optimization, is the process of optimizing a website to improve its visibility on search engines. It’s essential because it helps increase organic (non-paid) traffic, leading to higher website visibility, more potential customers, and improved online credibility.

Why should I consider hiring an SEO consultant?
  • Turbocharge your website’s visibility: An SEO expert unlocks high-quality organic traffic, putting your business right in front of potential customers actively searching for solutions you offer.
  • Skip the SEO learning curve: Save time and resources by letting a pro handle the complexities, freeing you to focus on what you do best while enjoying sustained, strategic SEO growth.
How much does it cost to hire an SEO consultant?
  • Cost depends on factors like your project size, location, and the consultant’s experience – but remember, investing in the right SEO can dramatically boost your bottom line.
  • Expect a range – GO-SEO’s pricing starts at $200/hour for private consultations, and up to $1,500 for ongoing professional SEO auditing and monthly SEO services depending on the scope of the project.
Will hiring an SEO consultant guarantee top search engine rankings?

Hold the champagne toast just yet! While a GO-SEO consultant can significantly improve your search engine ranking, guaranteeing the top spot is like predicting the lottery numbers.

Here’s why:

  • SEO is a marathon, not a sprint. It takes time, consistent effort, and ongoing optimization to climb the SERP ladder.
  • Competition is fierce. You’re not just racing against other businesses, but also evolving search engine algorithms and ever-changing user behavior.
  • Ethical white-hat SEO takes patience. Black-hat tactics promising instant results might get you penalized by search engines, leaving you worse off than before.

Top rankings aren’t guaranteed, but with a data-driven strategy, optimized content, and ongoing adaptation, GO-SEO gives you the best chance to win the organic traffic race.

How long does it take to see results from hiring an SEO consultant?

Patience is key! Expect noticeable improvements within 4-12 months, but remember, SEO is a journey, not a destination. Consistent effort and ongoing optimization fuel long-term organic traffic growth.

How do I know if my website needs SEO consulting services?

Here are two signs it might be time to call in GO-SEO to optimize your website:

  • If no one’s finding you online because you’re not ranking in the search engines or experiencing low organic traffic it’s probably time to consider SEO consulting services.
  • Lots of visitors but nobody’s converting? Your website might be attracting the wrong crowd. An SEO pro can help you target the right keywords and optimize your site for leads and sales.
Can an SEO consultant help with content creation and help create a content strategy?

Absolutely! Our SEO consultants are perfect partners when it comes to content creation. Here’s why:

  • We’ll brainstorm keyword-rich topics, analyze audience interests, and craft a content calendar that drives both traffic and conversions. Think of us as your personal content cartographer, guiding you to SEO success. As you’ve probably heard, when it comes to SEO, content is king!
  • GO-SEO can create high-quality blog posts and website copy that’s both engaging and optimized for search engines. Consider us your SEO Swiss Army Knife, ready to tackle any content challenge. GO-SEO is ready to be your one-stop shop for online success.
How can I get started with GO-SEO's SEO consulting services?

To get started, just give a call, send an email or fill out our contact form. One of our SEO consultants (or more likely our founder Blake Discher) will get in touch with you to discuss your needs and set up a discovery call to determine the best course of action for your website’s SEO.

Our SEO helped these clients get noticed!

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get your free guide

5 Easy Steps You Can Take Right Now to Improve Your Ranking

THIS FREE CHECKLIST DESCRIBES EXACTLY WHAT ACTIONABLE STEPS YOU CAN DO TO IMPROVE YOUR RANKING NOW

Copy Analysis: Find out if you have enough words, if you’re using keywords properly, and four other metrics that tell you exactly how to correct your copy.

Image Analysis: Find out what image names and alt tags need to be corrected and how to properly name your images and how to properly rank your images.

Site Speed Analysis: Discover your page’s loading speed and size and exactly the steps you can take to make improvements.

get your free guide

5 Easy Steps You Can Take Right Now to Improve Your Ranking

THIS FREE CHECKLIST DESCRIBES EXACTLY WHAT ACTIONABLE STEPS YOU CAN DO TO IMPROVE YOUR RANKING NOW

Copy Analysis: Find out if you have enough words, if you’re using keywords properly, and four other metrics that tell you exactly how to correct your copy.

Image Analysis: Find out what image names and alt tags need to be corrected and how to properly name your images and how to properly rank your images.

Site Speed Analysis: Discover your page’s loading speed and size and exactly the steps you can take to make improvements.