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How to Create a Google Business Profile in 2025: Step-by-Step Tutorial
What You'll Need: A Google account (Gmail) Your business information (address, phone, hours, etc.) High-quality photos of your business About 15-20 minutes Important Note: Use the business owner's...
7 Things That Will Kill Your Website’s Click-Throughs
When a visitor lands on your site, you want clicks... even more important, you want to convert that visitor to a customer. Your website might be beautiful, but if it's not converting, it's failing...
Lose Your Addiction to Vanity Metrics
TL;DR Stop chasing vanity metrics like social media followers and likes—they don't drive revenue. Small business owners often get distracted by impressive-looking numbers that have no correlation...
Write Blog Posts That Get Found on Google Using Search Intent
Here's something that might surprise you: businesses that match their content to what people are really searching for see 516% more website traffic. It's not about using more keywords or writing...
SEO Myths Debunked: What Research Says About 11 Common SEO Beliefs
The SEO community loves debating what really works and what doesn't. Recently, a popular Reddit thread on r/SEO asked about favorite SEO myths, generating a fascinating list of commonly held beliefs...
When SEO Success Doesn’t Equal Business Success: Converting Your Traffic Into Paying Clients
You've done everything right. Your website is ranking on page one for multiple keyword phrases. Your organic traffic is steadily increasing, and your visibility has never been better. But there's...
3 Hidden Google Search Features That Reveal Long-Tail Keywords for Your SEO Strategy
As a business owner trying to improve your website's search rankings, you've probably heard about the importance of long-tail keywords. These longer, more specific search phrases may have lower...
Why Hero Sliders Are Bad for SEO: 7 Reasons to Avoid Them
Hero sliders (also known as carousels or image sliders) have been a popular choice (especially for visual creatives) for homepage headers for years. However, as SEO best practices and user...
ABOUT THE AUTHOR
Blake was a professional corporate photographer and educator on all things SEO. After working with fellow photographers who would ask him to build and optimize their sites, he decided to create GO-SEO, a Web Design + SEO company for service-based businesses.
SEO and website design are now his full-time career and photography is a satisfying hobby. His only camera these days is a Leica Q2 Monochrome which he absolutely loves!
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