One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google analyzes more than 200 factors (or “signals” as they’re called in the...
1. Using Duplicate Content There’s no question, human-readable text on a web page is one of the best ways to let search engines know what your site is all about. Understandably, most creative-types want very little text on their home pages; they want only images of...